Miami University Campus Crime Prevention Print CampaignWhen developing a plan for the design of our flyer and magnet, we knew we wanted to incorporate more modern design elements than Miami University Police Department’s previous marketing materials. The department’s current alert system consists of bright yellow and gray accents, so our first action was to include Miami’s brand colors in order to make the design feel more consistent with the university. We also noticed that on the previous marketing material the Miami PD used about five fonts, which made it difficult to read and distinguish what information was important.
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